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About Value Added
The nature of the postindustrial business world is that more products and services are principally information based. Companies are using
technology to lower costs, improve productivity and quality, and customer satisfaction. Customers are demanding more information back from suppliers. Many beginning to recognize the gold mine of
information sitting in their own databases. How you view your product, customer and business is vital to staying in the game. KMA adds value by looking at the products and services, markets and
competition, and primary and support activities of a business with an eye towards using information technology to create and enhance value.
We use a number of alternative approaches and frameworks to analyze a business including Value Chain, Core Competence,
Critical Success Factors, and the Balanced Scorecard.
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